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24 phone books = lots of dead trees. |
| By Andy Tarnoff Publisher E-mail author | Author bio More articles by Andy Tarnoff |
Yesterday, some poor guy schlepped 24 phone books to our office. I'm not kidding. He delivered 24 AT&T white, yellow and business-to-business pages to OnMadison.com. I have to laugh, because I can't imagine why we would need all those dead trees in a company that does almost all of its business electronically.
I'm trying to figure this one out. Maybe it's because we have 15 employees, and someone thought that we needed a few copies for each and every one of us. But there's no way that AT&T would know how many people work here, right?
More realistically, they brought six phone books for every phone line (four). Which is even more ridiculous, because our phone system shares those lines across every extension in the office, making six a most arbitrary number.
But the bigger question is, who really uses phone books anymore? I, like most everyone who works in an office, has a computer in front of me all day, with high-speed Internet access. When I need to look up a phone number or an address, I hope online to Google or Yahoo and find it in seconds. If I'm not in front of a computer, that means I'm probably in the car, and I use my Blackberry to call up a number. I don't think I've cracked open the yellow pages or called 411 in a few years. Maybe I'm not the typical case, though? When was the last time you used a phone book at work?
I guess we'll hold on to one set of these old-timey books, just in case, but the rest will go directly into the recycling bin. It's a huge waste for everyone involved, from the phone company, to the poor advertisers who spend their money in these dinosaurs, to the consumers like us who now must schlep these 24 books into the dumpster.
I would've never expected to see 24 phone books piled in my office in 2007. Maybe in 2008, they'll deliver a few less.
In 2009, maybe we'll see none at all.
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