Oct. 2, 2006
Ad Opportunities
Online advertising is effective, creative, powerful and guaranteed. Build relationships with the most active and savvy in the area — OnMadison.com’s readers. If you need assistance with your ad creation, we can help. From a simple ad design to rich media, if you can dream it, we can do it.
Listed below are the various ad sizes to choose from.
Standard Ad Sizes
Leaderboard Ads
Targeted Content: $37
Run of Site: $29
These ads can be targeted to normal pages and special pages. See the sidebar for more information.
View a full–sized ad
(opens in a new window)
scra–
per
–gif or jpg format, 20k or less
–swf format, 27k or less
Tile Ads
Targeted Content: $27
These ads have a limited targeted placement. Available placement: Front Page, Entire Site
View a full–sized ad
(opens in a new window)
scra–
per
–gif or jpg format, 5k or less
Rectangle Ads
Targeted Content: $35
Run of Site $23
These ads can be targeted to normal and special pages. See the sidebar for more information.
View a full–sized ad
(opens in a new window)
– gif or jpg format, 20k or less
– swf format, 27k or less
Skyscraper Ads
All Skyscraper ads are run of site. Targeted placement is unavailable.
View a full–sized ad
(opens in a new window)
– gif or jpg format, 20k or less
– swf format, 27k or less
Rich Media Ad Sizes
Corner Peel Ads
Front Page: $70
These ads are only available on the front page.
View a full–sized ad
(opens in a new window)
scra–
per
Corner Peel (Expanded)
– swf format, 10k or less
– 800px X 600px
– 40k or less
Pencil & Sliding Billboard
Front Page: $40
Targeted Content: $38
Sliding Billboard
Front Page: $55
Targeted Content: $52
Fixed Position Sliding Billboards are sold by day. These ads can be targeted to normal pages. Special sections are unavailable for targeted placement. See the sidebar for more information.
View a full–sized ad
(opens in a new window)
scra–
per
Sliding Billboard (Expanding)
– One animation only
– swf format, 10k or less
– 970px X 300px
– swf format, 40k or less
Top Clicks Ads
Front Page: $34
Targeted Content: $32
Top Clicks (Expanding)
Front Page: $36
Targeted Content: $34
These ads can be targeted to normal pages. Special sections are unavailable for targeted placement. See the sidebar for more information.
View a full–sized ad
(opens in a new window)
Top Clicks (Expanding)
– swf format, 20k or less
– 240px X 200px
– 2 swf files, 30k or less (combined)
Expanding Content Sponsor Button
Expanding Button $18
These ads can be targeted to normal and special pages. See the sidebar for more information. Sponsor Buttons are fixed positions placed by week.
View a full–sized ad
(opens in a new window)
Expandable Button
–No Animation
–gif or jpg format, 10k or less
–1 Static Button
–1 Rectangle Ad
Printable PDFs
Reasons to Invest
- — Loyal and engaged readers.
- — Online media expertise.
- — Inspired people working to build a better Milwaukee
- — Innovative and effective advertising.
- — A cooperative approach that you'll respect and enjoy.
Pages available for targeted ad placement:
Links open in new windows.
Daily Pages
Special Pages
Ask a sales representative for information regarding these pages.- Valentine’s Day Guide
- St. Patrick’s Day Guide
- Summerfest Guide
- Summer Festivals Guide
- Holiday Guides
Glossary
CPM: Cost per thousand
Placed by Week: Client will "own" ad placement for the entire week. The ad will be fixed in place and will not rotate with other ads.
Run of Site: The ads will be featured on any page. These ads are not targeted.
Targeted Content: Many ads can be specifically placed in certain sections. EXAMPLE: A restaurant may want their ads to appear in our dining section.
Special Sections: Promotional sections that appear only certain times of year, such as holiday and festival guides.
“Let’s fast-forward to a Saturday morning in the year 2012: You get out of bed, put on the coffee, but instead of stepping out on the front porch to pick up the paper, you sit down in front of your home computer and click on your local newspaper online.”
“One by one, print publications have been driven to extinction by something higher on the food chain; in this case, it’s online publications.”
—Online Publishing Insider
June 08, 2006